THE MOST IMPORTANT PAYPERCLICK NETWORK
GOOGLE ADWORDS: it is without any doubt, the Keywords Advertising instrument most used in the world. Google AdWords is both a high quality and easy to manage instrument, it has a huge network branching off in several specific web sites and portals in which it chose to make visible its pay per click advertisements. Some Italian examples are: Arianna, Libero, Virgilio, Tiscali.
AdWords constantly develops and today it allows to manage also CPM (cost per mille impression) campaigns and banner campaigns (as well as simple textual notices).
YAHOO! SEARCH MARKETING (ex Overture): thanks to the Overture's buyout, it is one of the biggest pay per click Keywords Advertising circuits in the world. In Italy it allows to be present in: Altavista, Yahoo, Msn Excite, Lycos, Alltheweb.
MSN ADCENTER: it is a Pay Per Click circuit of the last generation. Microsoft wanted it to be able to begin a competition in the online advertising world. Until MSN AdCenter birth, in MSN circuit usually appeared the campaigns menaged by Yahoo Search Marketing/Overture, while today it is possible to find just the campaigns menaged by the new system.
SOME OTHER IMPORTANT KEYWORDS ADVERTISING NETWORK
GODADO: it has been able to increase the number of its users and customers; it was a marginal service and it turned into administrator of a network having today more than two millions of only users.
LOOKSMART: Looksmart was the all-time administator for Msn network and portals' Keywords Advertising campaigns. Today it directs its attention exclusively to the USA market and it has drastically reduced its circuit, now covering just Lycos, Cnet, Infospace and other minor portals.
MIVA (ex Espotting): in the past it has been with any doubt one of the leader administrators of the advertising on the net. As Looksmart did, it has notably reorganized itself, still continuing to be very strong in Europe. In Italy it rests on web sites such as: Supereva, Trovatore, Il Nuovo and various content sites in which it can menage pay per cick Keywords Advertising campaigns.
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