THE ADVANTAGES OF A PAYPERCLICK CAMPAIGN
GOOGLE ADWORDS: today Google AdWords is the Keywords Advertising instrument most used in the world. AdWords allows pay per click ads to be present also in search engines and partner web sites; between them: Arianna, Libero, Virgilio, Kataweb, La Repubblica, Tiscali.
The AdWords circuit also allows to menage CPM (cost per mille impression) campaigns in the net of the web sites publicing Google ads. They can be content ads or even graphic banners. Moreover it is possible to be introduced in the specific website which one choice.
YAHOO! SEARCH MARKETING (ex Overture): thanks to the Overture's buyout, it is one of the biggest pay per click Keywords Advertising circuits in the world. In Italy it allows to be present in: Altavista, Yahoo, Msn Excite, Lycos, Alltheweb.
MSN ADCENTER: it is a Pay Per Click circuit of the last generation. Microsoft wanted it to be able to begin a competition in the online advertising world. Until MSN AdCenter birth, in MSN circuit usually appeared the campaigns menaged by Yahoo Search Marketing/Overture, while today it is possible to find just the campaigns menaged by the new system.
MIVA (ex Espotting): it is widespread in Europe.In Italy it encloses sites such as Supereva, Trovatore, Il Nuovo and various content sites in which it can menage pay per cick Keywords Advertising campaigns.
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